Discover what’s possible when you finally see and own your true worth.
Get the Pay What I’m Worth workbook — my free step-by-step guide to uncovering your professional value, so you can finally get the recognition (and salary!) you deserve.
TRUSTED BY LEADERS & TEAMS AT
$3,000,000+ added to client salaries
Not by luck. By strategy, clarity, and knowing your worth.
Real results, real leaders
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30-100% salary increases
Most people who work with me bump their compensation, often doubling their salaries in one go.
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From IC to Leader in 3 months
My clients make career jumps that usually take years, way faster than average.
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92% Promotion Success Rate
When we work on your career strategy, you don’t just hope for the next level — you make it happen.
Hi, I’m Yota.
AND I’M HERE TO HELP YOU STOP UNDERESTIMATING YOUR VALUE.
Most people don’t realise this, but the biggest obstacle to getting paid what you deserve isn’t lack of skill.
It’s lack of clarity, strategy, and visibility.
I help you turn the work you’re already doing into the role, pay, and recognition you should already have.
Whether you’re…
a top performer who keeps getting “great feedback” but no promotion
a leader ready for more responsibility and more reward
an ambitious professional determined to finally break into the next level
I’ll show you exactly how to make it happen — with a clear strategy, unshakeable confidence, and the tools to communicate your value so no one can ignore it.
"I had the experience, but I didn’t see myself as a Director. I was playing small, second-guessing myself.
Yota helped me stop waiting for permission. Within months, I stepped into a Director role with a 23% salary increase. The best part? I finally feel like I belong in the room — not just observing from the sidelines."
Naz Pelen, Director of Product Design at HelloFresh
"I had the experience, but I didn’t see myself as a Director. I was playing small, second-guessing myself.
Yota helped me stop waiting for permission. Within months, I stepped into a Director role with a 23% salary increase. The best part? I finally feel like I belong in the room — not just observing from the sidelines."
Naz Pelen, Director of Product Design at HelloFresh
If you’re like most of my clients, you’re already performing way beyond your current role and responsibilities — you just don’t realise it. And neither does anyone else.
I’m here to help you see (and own) your true value — and then make sure everyone else can see it, too.
