Hi, I’m Yota.

I HELP YOU TURN YOUR IMPACT INTO PROMOTIONS, PAY RISES, AND REAL RECOGNITION.

AFTER YEARS INSIDE FAST-PACED CORPORATE ENVIRONMENTS, I NOW HELP PEOPLE STEP INTO LEADERSHIP ROLES AND TURN VISIBILITY INTO REAL CAREER LEVERAGE.

If you’re on this page, you’re probably here to learn more about me and the work I do.

Before I get into that, there’s something I want you to know.

The confidence and clarity you see now didn’t appear overnight.
And they didn’t come from working harder.

For years in my corporate career, I believed my work would speak for itself.
I focused on delivering.
I avoided talking about my impact.
I worried that saying too much would sound like bragging.

So I stayed busy.
And I stayed underestimated.

What changed things wasn’t effort.
It was learning how to articulate my value, show up with authority, and stop waiting for permission.

When I stopped downplaying my work and started owning it, people responded differently.
Not because I became louder.
But because I became clearer.

That experience led me here, though not in the way you might expect.

I didn’t learn these skills while I was still in corporate.

It came later, when I became an entrepreneur and had no choice but to put myself out there.
I had to be visible.
I had to communicate my ideas.
I had to trust my voice.

As I learned how to do that, something unexpected happened.

People started finding me.
Leaders. Managers. High performers.
People who were doing the work but felt undervalued and unsure how to change that.

I began coaching them on leadership, visibility, and how to communicate their impact in a way that felt authentic and aligned.
And one by one, they started getting promoted.

Over time, I realised I wasn’t just helping people move forward in their careers.
I was helping them see themselves differently.
Helping them put language to their value.
Helping them stand behind the impact they were already having.

That’s why this work matters so much to me.

Because I wish someone had taught me these skills when I was still in corporate.
When I was doing the work.
And quietly hoping someone would notice.

So if there’s one thing I want you to take from this page, it’s this:

You’ve already done the work.

Now it’s time to own it.

Love,

Curious about my work? Here’s everywhere you can find me (when I’m not on the beach back home in Greece).

  • Personal Branding

    A bespoke 1:1 collaboration to build a brand you feel 1000% confident in, everywhere you need to show up.

  • Together in tech

    My community, a very human tech community with over 8,000 members globally.

  • Pay What I'm Worth

    My signature coaching method for professionals who want the salary that matches their impact.

  • Leadership Coaching for companies

    Give your people everything they need to show up as true leaders and ambassadors for your company.

Here’s how it all happened

A little bit of Greek sunshine in London

I grew up in Athens, and the sunshine and warmth of my home has become a part of my personality. (That much will become clear the first time we talk, I promise.)

I started my career as a software engineer in Athens, before moving to London in my 20s. I quickly fell in love with the tech scene — there were so many amazing people and ideas, everything was so alive and diverse.

From code to coach

I started my career in tech—starting as a software engineer and working myway up into senior roles at Amazon and Yahoo.

Big teams, big projects, big responsibilities.

I loved solving complex problems, working with brilliant people, and building products that reached millions.

But here’s the thing. The moments that truly lit me up?

🔥 Not shipping code.
🔥 Not optimizing systems.
🔥 But helping people step into their power.

When I helped someone finally own their voice in a room full of execs.

When a teammate realized they were already leading — long before their title caught up.

When I watched someone step into their confidence and change the entire trajectory of their career.

And one day, it hit me: THIS is what I’m meant to do.

So I made the boldest move of my life.

I left my job, went back to school to get my Master’s in Positive Psychology and Coaching Psychology, and got to work helping people transform their careers — and their lives.

And since then?

✨ I’ve built Together in Tech, an 5,000+ person community all about the human side of working in tech.

✨ I built a fully booked coaching practice, working with teams and leaders at some of the biggest tech companies in the world.

✨ I was invited to join the UCL School of Management board, as well as the UN’s Commission on the Status of Women as a UK representative.

✨ I partnered with companies including Google, the Telegraph, and Zoe (to name just a few) to host sold-out events in London and beyond.

What I learned is that it’s really about knowing yourself, and finding the courage to show up and own it.

The moment I stopped pretending to be corporate-perfect and started showing up as myself — everything clicked. I stopped chasing opportunities, and they came to me instead.

And I've been able to create a business and life I'm 100% in love with, just by doing what I love, and doing it in a way that only I can do it.

And now I help others do the same.

But absolutely none of this would have been possible without personal branding.

Companies I’ve partnered with

“Yota changed how I saw myself. She didn’t just help me get promoted three times and nearly double my salary — she helped me recognize my own potential.

Pablo Sierra González, PhD, Medical Lead - IBERIA & UK at Blueprint Medicines

Now, it’s your turn.

It’s time to find your way and become the leader you really want to be.

Are you in?